alojoba shampoo

The working name for this shampoo was 'Fabulous' because that was the first word its luxurious feel brought to mind. Bb. decided to call it by what it's made of (since fabulous was already a trademark). After a brief flirtation with Jojo Shampoo and an accompanying Oba Conditioner, they chose Alojoba to reflect the key moisturizing ingredients: Aloe Vera and Jojoba Seed Oil. Add Cucumber, Chamomile, and vitamins and you get Alojobacucumile, or a fabulously nutritious smoothie for hair.

why

organic, mild, vitamin-rich, moisture-rich, lightweight smoothie, color-compatible

Aloe Vera: moisture, softness, shine

Jojoba Seed Oil: moisture, softness, oil balance (and less foam)

Chamomile: soothing feel

Cucumber: cooling, soothing effect

Pro Vitamin B5: hydration, split-end prevention

Vitamin E: anti-oxidation, scalp health

who

normal-to-dry types; practically anyone

when

daily; followed by Alojoba Conditioner

how

Shake well. Wet hair, lather in palms, massage through and rinse thoroughly. No need to repeat.

press box

Natalie Portman has proclaimed her love of Alojoba to InStyle magazine.

2oz | 8oz | litre