gentle shampoo

Though Bumble and bumble's shampoos are generally formulated with ingredients that keep hair from feeling dry, their growing number of chemically treated clients - a group that's sensitive to moisture loss - made what used to be a gap in their cleanser range quite obvious.

They introduced Gentle Shampoo especially for the chemically addicted (and chances are, chronically parched). Its luxurious feel and fragrance quickly made it a favorite among the general population, and their best-selling shampoo.

why

ultra-mild, moisture-rich, color-compatible

Avocado Oil: moisture, Vitamins A, B, D and Lecithin

Nettle Extract: shine, softness

who

dry, damaged, fragile, chemically treated, afro textures

when

daily; followed by Super Rich Conditioner, or Deeep Treatment once a week

how

Wet hair, lather in palms, massage through and rinse thoroughly. No need to repeat.

press box

They hear that it's a family favorite at super-model Christie Brinkley's Hamptons home.

8oz