does it all

Does It All defies traditional categories and takes part in all phases of the styling process. It was engineered by Ward (Bb. Editorial Stylist, Creative Director and inventor of Grooming Creme), and you'll seldom see him on a job without its distinctive bulge in his back pocket.

It's the ultimate working spray that is less about hold than subtle degrees of control and natural movement. It creates a texture that makes styling easier, helping hair respond to heat tools (while protecting it) and giving the necessary 'grip' for teasing or pinning. It builds volume, leaves a very touchable finish and is virtually impossible to overuse.

why

workable hold, lightweight, heat protection, fine aerosol mist, environmentally safe

Polymers: hold, structure, control

Honey derivatives: shine, protection

who

anyone; one of the most popular editorial stylist tools in the industry

when

anytime; after Prep or Tonic Lotion, during styling

how

Hold about 10 inches away from hair and spray in fluid, even strokes. When using with heat tools, separate hair into sections and mist each just prior to contact. To finish, apply evenly to dry and styled hair (it's nearly impossible to use too much).

Does It All first + Brilliantine after = less hold, more separation and shine

Sumotech first + Does It All after = a shinier texture

press box

Nicole Kidman and Julia Roberts both use it to flat iron their famously natural curls

4oz | 10oz