grooming creme

Grooming Creme was born when Ward, Bb. Editorial Stylist and Creative Director, began blending unlikely concoctions of hand and body lotions for hair at fashion shows in the mid-1990s. His experiments resulted in this sublime blend of oils suspended in a silky creme that is the essence of simple elegance.

A particularly feminine member of our family with a wavy, shoulder-length bob smoothes it through after the bath, twists it back and up, then simply lets it loose when dry. She slides on a scarf as a hair band and with no effort at all looks as lovely as Grace Kelly. An excellent choice for men as well: a bit reminiscent of the hair cremes of the 1960s.

why

texture, separation, satin sheen, moisture, volume control, definition, ease

Jojoba Seed Oil: moisture, shine

Sweet Almond Oil: moisture

Avocado Oil: moisture, Vitamins A,D,E

Safflower Oil: shine

who

anyone; use very sparingly on very fine hair; good for thick, coarse, and afro textures or dry hair; good for men or minimalists

when

anytime; after Prep or Tonic Lotion, before styling or after to break down hold or add texture; excellent when pressing or taming thick curls

how

Start with a very small amount and build up as needed. Squeeze onto palm, work through damp hair with fingers to tousle, a comb to sleek, or a 'do rag or scarf to press.

Grooming Creme + Styling Creme mixed in = extra body and hold

Grooming Creme + a drop of DeFrizz mixed in = higher shine, humidity-proofing

press box

Thanks to Ward, models Bridget Hall, Caroline Murphy, Gisele Bundchen, and Naomi Campbell have all made Grooming Creme a habit.

2oz | 5oz