straight

In typical grass-is-always-greener fashion, naturally curly women often wish they had anything but. We endured a period when early 'friends' of Jennifer Aniston were burning out our blow-dryers in pursuit of her suddenly famous hair. They came in droves, and being New Yorkers, they wanted it straighter, quicker, longer-lasting and cheaper.

So Bb. came out Straight away with a win-win solution. A blend of no less than seven types of silicones, it makes short work of the curliest client.

why

humidity protection, heat protection, heat-activated hold, super-soft feel

Silicone: humidity protection, sheen, control

who

curly hair of any type

when anytime; after Prep or Tonic Lotion, before heat styling

how

Squeeze onto palm, work through damp hair with fingers. Blow-dry under high tension to straighten, or use a diffuser to define curl.

Straight first + Thickening Spray after = extra body and hold

Straight first + Gloss after = high shine

tip

If you aim to tame normally wild and crazy curls to a glistening cascade grazing the shoulders, towel-tousling and shaking hair upside-down is a surefire road to pouffiness. Dry hair by pressing a towel to the head (like a 'do rag) to initiate the downward trend.

2oz | 5oz