styling wax

A trick often used on photo shoots to get hold with great shine is to use waxes. Before the creation of Styling Wax, the drawback was that waxes didn't wash out; it could take days, driving models crazy. Not only is Styling Wax water-soluble, but it contains an unusual combination of wax and silicone that gives the kind of shiny finish usually achieved with oils, making it far less greasy than its predecessors.

why

texture, gentle hold, flexibility, shine, separation

Beeswax: moisture balance, hold

Silicone: shine, humidity-proofing

Castor Oil: shine

Coconut derivatives: moisture, softness

who

anyone

when

anytime; after Prep or Tonic Lotion, before styling

how

Spread a dime-sized dab or two through fingers and work through barely damp or dry hair. Use throughout for texture, or just on ends for shape and separation.

Styling Wax + a drop of DeFrizz mixed in = less hold, more shine

press box

Styling Wax is as popular among men (Ben Affleck, Dennis Leary, Matt Dillon, Michael Douglas, Sean Penn, Val Kilmer, and Steven Tyler) as it is among women (Christina Aguilera, Halle Berry, Keri Russell, Selma Hayek, and Sarah Michell Gellar).

1.5oz