sumotech

Sumotech is a distant, contemporary off-spring of traditional Sumowax and, like many Bb. styling products, a hybrid. It's not a wax, not a paste and not a creme, but in some ways all of them. In any case, it quickly became and all-time favorite with both men and women: Bumble and bumble's Wall Street clients love it's 'memory' - they can look buttoned-down and groomed by day, and then funk it up with a flick of the wrist at night. A Bb. Account Coordinators with aftro-textured curls swears she can blow-dry her hair sleek and wavy with it and it'll last all week (another miracle of modern technology).

why

form, structure, texture, strong but supple hold, flexibility, matte finish, separation

Silk Microfibres: body, structure

Beeswax: moisture balance, hold

Polymers: hold, structure, control

Castor Oil: shine

Lanolin Wax: moisture

Glycerin: moisture, softness

who

anyone; a natural for short hair; won't overwhelm fine hair; perfect for highly textural cuts

when

anytime; after Prep or Tonic Lotion, (wait until dry) before styling

how

Spread a dime-sized dab or two onto palms and work through barely damp or dry hair with fingers and style. Work quickly and try not to overwork; spray down with Tonic (or Gloss) to rework or to cut hold.

Sumotech + Grooming Creme mixed in = less hold, more weight

press box

Shakira is a Sumo-techie.

1.5oz